Nerd Mentality

Nintendo's Brain Age Sets New World Record, Training Millions of Brains
Each Day

Staggering Global Sales Top More Than 4 Million

REDMOND, Wash., Aug. 10 /PRNewswire/ -- The latest craze to sweep the
planet is Brain Age(TM): Train Your Brain in Minutes a Day for the portable
Nintendo DS(TM). Selling more than 4 million units worldwide, including
600,000 in the Americas, 3 million in Japan and 500,000 in Europe, the
top-selling title redefines how millions of people now think about video
gaming.
(Logo: http://www.newscom.com/cgi-bin/prnh/...NINTENDODSLOGO )
Brain Age first took Japan by storm with its edition that includes a
series of math and memory puzzles designed to keep the mind agile. Even after
selling 3 million copies in the 15 months since launch, Japanese sales are not
showing any signs of slowing. The title was launched in the Americas and
Europe this year and maintains a similar trend of steady weekly sales. Around
the world, game players, baby boomers and seniors are intent on keeping their
minds sharp by making Brain Age part of their daily routine. For many of
them, Brain Age is the first video game they've ever played, showing
Nintendo's efforts to expand the audience of players is highly successful.
"Brain Age is so easy to pick up and play, regardless of your experience
level," says George Harrison, Nintendo of America's senior vice president of
marketing and corporate communications, whose "Brain Age" has improved to age
20 (the best score you can achieve). "You can play it for 10 minutes or an
hour and keep yourself feeling sharp. As a baby boomer, it's like a treadmill
for my mind."
Brain Age is a cornerstone of Nintendo's new Touch Generations brand,
which helps gaming newcomers identify which titles might be appropriate for
them. The second title in the brain-training series, Big Brain Academy(TM),
launched in the Americas on June 5 and already has sold more than one quarter
million units. Both titles have helped to lay the foundation for Nintendo's
upcoming Wii(TM) console, which also will include fun, simple games that
everyone in the family will want to try.

The worldwide innovator in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
software for its Nintendo DS(TM), Game Boy(R) Advance and Nintendo
GameCube(TM) systems, and upcoming Wii(TM) console. Since 1983, Nintendo has
sold nearly 2.2 billion video games and more than 375 million hardware units
globally, and has created industry icons like Mario(TM), Donkey Kong(R),
Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of
America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's
operations in the Western Hemisphere. For more information about Nintendo,
visit the company's Web site at www.nintendo.com.

Even I'm surprised how well BT is selling outside Japan. In Iwata We Trust!