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E3 2005: Nintendo's Show

GameCube and Revolution could steal some of Microsoft's and Sony's thunder this May if Nintendo executes correctly. An IGNcube editorial.

By Matt Casamassina

February 10, 2005 - With the Electronics Entertainment Expo 2005 in clear view, Nintendo has a lot of big decisions to make. What to show at the industry-shaking event, what to hold back, what to unveil in playable form and what to reveal on paper. If the company makes the right choices and spotlights more of its hand than it has in the past, it could deliver a surprise punch to the competition and create some thunder of its own. IGNcube editor-in-chief Matt Casamassina editorializes on the subject below:

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E3 2005 in a Nutshell

Three months. That's all we have left. Not a lot of time, when you think about it, especially if you consider that the Electronics Entertainment Expo 2005 is one of those rare E3s that come around only once every five years. If you're a geek and you've got connections, this is the E3 that you want to be at. In addition to new games for existing platforms, not one, not two, but an impressive three new consoles are expected to be unveiled at the big event. That's a lot of gawking. Microsoft will be on hand with the successor to Xbox 2, which is allegedly scheduled to launch later this year. Sony will come large with PlayStation 3, a console supposedly capable of displaying "Shrek 2-like" graphic quality, if you believe reports from the mainstream press -- incidentally, I don't. And Nintendo will finally show us Revolution, a machine it says will take gaming as we know it into a new direction and simultaneously grab a new audience.

Nintendo may have one of the most anticipated games of the year with Legend of Zelda in its bag of tricks, but that hasn't stopped the publisher from falling back into a spot it has claimed all its own for the last couple of years: the quiet underdog. Due to a general lack of talk about any of its future projects, Zelda and Revolution included, the industry has instead redirected its collective eyes on the companies who are talking: Microsoft and Sony. In Microsoft's case, the talk has oftentimes come from third-parties creating software for Xbox 2, a system codenamed everything from Xenon to Xbox 360 depending on what message board you happen to read on a daily basis. Publishers like Electronic Arts have leaked preliminary lists of games on the horizon for the system, and in turn fanboys have wept. Meanwhile, Microsoft shipped off Xbox 2 development kits to software houses last year and every developer working with the hardware is being told to shoot for a holiday release of this year. Naturally, word has gotten around.

Sony, on the other hand, has unveiled bits and pieces about PlayStation 3. We know that it's using a super-powerful processor called Cell. There's on average an article per week on this new processor alone. Tech junkies gush over the possibilities. In fact, I'm convinced that some journalists believe Cell could single-handedly unlock the secrets of time and space with room left over to cook your Sunday breakfast. And of course, Sony has also announced that PS3 will utilize the Blu-ray Disc format for playback of true, high-definition movies, which means that I'm going to buy the damn thing just so I can call my friends over, pop in a copy of Spider-Man 2, and say, "Look at that, huh? You can actually see each freckle on Mary Jane's face." I expect that nerds like myself everywhere will find certain bragging potential with Blu-ray technology, particularly since neither Xbox 2 nor Revolution are likely to feature similarly capable disc drives.

Whether it's all validated or just plain, old hype, gamers, developers and publishers alike seem to be onboard and buckled in for the ride on the Xbox 2 and PlayStation 3 trains. I can understand why the industry is already geared up for the release of Microsoft's next console: it'll be here before the end of the year. But PlayStation 3 is a 2006 product. If I had to place a bet on it, I'd put my money down on Nintendo shipping Revolution shortly before PS3. And yet, while Sony's new machine seems to make the papers every week, there's almost no talk at all about Nintendo's next platform outside of the hardcore fanbase. Just look at the recent unveiling of the survival horror game Condemned from Sega. It's coming to both Xbox 2 and PS3, but there's no mention of a Revolution version. The next-generation hasn't even begun and already Nintendo is getting the shaft. I'm left with the impression that the industry simply isn't anticipating Revolution as much as it is Xbox 2 and PS3. Which is a big problem for Nintendo and one that needs to be addressed sooner rather than later.

Nintendo is taking baby steps. Developers tell me that meaty details on the console will be handed out at the upcoming Game Developers' Conference in March. Revolution development kits may be seeded at the same time, according to sources. But in an industry where perception is so important, Nintendo is much more likely to gain support when it publicly unveils the console at E3 this May.

It's not going to be an easy undertaking, as I see it. Nintendo has a juggling act to perform. Not only does it have to prove that Revolution is much more than a gimmick, but with top-tier competition nipping at its heels, it really has to knock one out of the park. Revolution has to deliver, period. And at the same time, the Big N's show can't be all about the next console, either. There is still a legion of GameCube owners who might think twice about staying with the platform if Nintendo chooses to downplay it at the big event. Somewhere in the middle is the company's success story. It couldn't hurt to keep the following suggestions in mind:

The Reggie-Lution Before the Revolution

It all comes back to image. Prior to last year's E3, Nintendo's executive vice president of sales and marketing Reginald Fils-Aime was just "the new guy." After the show, he was transformed into the publisher's personal rock star. The man has got a way with words and he's also got attitude. You're never entirely sure if he's going to shake your hand or bitch slap you. Perhaps for all of these reasons, Nintendo fans love him. With that in mind, Reggie is just the guy to deliver Nintendo's philosophy on GameCube in 2005 and Revolution in the years beyond. I feel dirty writing it, but it's true: as much as I respect company president Satoru Iwata, he's too nice and cheery for Nintendo's presentation; his style only reinforces Nintendo's unwitting image as a family-centric videogame maker. On the other hand, Reggie could sideline as a hitman if this NOA gig doesn't pay off. Let him strut his stuff at the event; he's a natural and gamers will eat it up.

Revolution Must Be Played, Not Seen

Never mind that both Microsoft and Sony will have playable versions of Xbox 2 and PS3 respectively on the show floor. Nintendo is with Revolution attempting to sell gamers on a different way of playing software. That being true, it would be an enormous mistake to detail this new gameplay dynamic on paper in lieu of actually letting people try it for themselves. If Nintendo really believes this new console is as revolutionary as it claims, the best move it could possibly make is to let those in the industry play it and spread the word. That's what it did with Nintendo DS at last year's show and as skeptical as some players initially were of the device, most of them were swayed over as soon as they got their hands on it and really soaked in what it was all about. If Nintendo ignores that, it may risk the chance to effectively convey its vision of the console to gamers. Just as importantly, the Revolution will undoubtedly take a backseat to the new platforms that are playable, and it won't easily recover.

No Sacrifices and No Gimmicks

People judge books by their covers. Cutting-edge graphics sell games. So unless Nintendo is exiting the technology-driven entertainment business with Revolution, the machine had better be capable of outputting visuals and audio worthy of a next-generation console. Or in other words, the publisher's new platform should be revolutionary, but not at the sacrifice of technology. To downplay presentation in favor of raw gameplay would be admirable, but also fiscally suicidal. Nintendo tried going back to its videogame roots with a remake of Pac-Man, which garnered little interest from gamers. Meanwhile, its graphically simplistic multiplayer title Legend of Zelda: The Four Swords was the worst selling Zelda game in recent memory. There are always a few exceptions to the rule, but in general, the prettier the game, the more interest it generates. Nintendo can't forget that.

Of equal importance, Revolution cannot be a gimmick. To be considered revolutionary, it has to deliver advancements and not mere alternatives. If there is a new control method in place, why? Is it really better than what we have already or just different? Is it necessary? Does it improve the gameplay experience or simply change it? Nintendo has to demonstrate how Revolution earned its codename. If it fails to do so, gamers may opt instead to stick with what works, enhancements over the previous generation of consoles from Microsoft and Sony.

Don't Talk About Games -- Show Them

Nintendo is famously tightlipped about its projects. Shigeru Miyamoto refused to show Super Mario Sunshine to the press for months prior to its release because he feared that competitors would copy its gameplay mechanics. Incidentally, none did.

If Nintendo wants to wow E3 2005 showgoers, there's really no way around it: it needs to show software. Doing so is simply the most effective way to generate interest for the platform. The more games it demonstrates, the more likely people will become intrigued by one or more titles and in turn want to buy the system. That's how it works and you can be damn sure it's what both Microsoft and Sony will be doing. I'm not suggesting that the Big N render 40-minute demos of each game. A two-minute clip showing off a dozen potential Revolution games would be enough to pique the certain interest of Nintendo fans, if not the industry as a whole. Sneak in a franchise or two and there will be cheers.

Nintendo Can't Forget its Fans

Revolution cannot be so drastically different that it alienates the die-hard Nintendo audience. The Big N must spotlight why the console also serves its current fanbase, even if it also caters to a new one. The process could be as simple as spotlighting some Revolution games based on recognizable franchises, like Metroid, Kid Icarus, or Super Punch-Out!!

Nintendo Can't Forget Third Parties or They'll Forget Revolution

It's already happening. Revolution is the mystery machine and therefore the industry is ignoring it. Nintendo needs to put an end to this oversight before it develops into a full-fledged problem -- one that could potentially stall Revolution sales well before they ever get started. There's no way the publisher can support a new platform by itself. One game every two months will not be enough for consumers. As a result, it needs to lure in third parties to develop for the console, too. And not only that, but for Revolution to be a big success, the platform requires third party exclusives. There's an upside or a downside here, depending upon how you look at it. If Revolution is as different as Nintendo says, it may prove incredibly difficult for developers to port over their multi-console games, which could be disastrous for the machine. On the other hand, if Nintendo actively seeks exclusives designed from the ground up for Revolution, even offering to fund some of the projects, the strategy could pay off in full, separating the console from the others and simultaneously giving players more reasons to pick it up.

E3 2005 is the perfect place for Nintendo to take the first step. Ready some exclusives from third parties and announce them to the world. Detail why these exclusives are only possible on Revolution. Show off a demo of a lucrative third party license from a big-name publisher. If three or four major third parties are on board from the start, most of the remaining publishers are certain to follow.

GameCube Needs Some Surprises

Reginald Fils-Aime recently told us that Nintendo has a "few other tricks up its sleeves" for 2005. The publisher needs to prove it at the May event. Although Revolution is sure to be a spotlight, GameCube shouldn't be tossed to the side. Nintendo would be wise to demonstrate to its fanbase that GCN continues to be a priority through 2005 by way of a couple of surprise titles. The Exile Interactive-developed Nintendo Pennant Chase Baseball came out of nowhere. Clearly Nintendo can keep some secrets. But it needs to spill the beans this May if it really wants to keep GameCubers happy.

Mario 128 Must Be Shown

It could be for GameCube or Revolution. It really doesn't matter. Nintendo should spotlight the next installment in the Mario franchise regardless of what platform it's set to debut on. Gamers have waited for years to hear more information on the game. It's one of Nintendo's biggest assets. It's also bound to be a show-stealer. Debuting Mario's next outing could effectively do two things: reassure GameCube owners that the system has legs or send Revolution enthusiasts into hysterics. In addition, a new Mario game would bode well for Nintendo's E3 presence, which in turn would help the company's image as a continued contender in the industry.

Zelda Must Innovate, Not Replicate

The new Legend of Zelda for GameCube is widely regarded as the most anticipated game of the year. Some critics believe that it will be Nintendo's crowning achievement on its current-generation platform. There's a very strong chance that it will be in consideration for the Game of E3 category. No doubt, there's a lot of hype surrounding this one. Somehow, someway, Nintendo needs to make good on the game and deliver players a truly innovative new take on the Zelda franchise. To merely copy and paste the fundamental play mechanics, story, pacing and level designs prominent in Ocarina of Time and sprinkle in new graphics would be disappointing. If, on the other hand, the Big N can prove to players that Link's latest adventure has evolved over its predecessors, it could have in its booth a game that garners nearly as much industry interest as the unveiling of the next-generation consoles, a nearly incomprehensible feat.

http://cube.ign.com/articles/587/587028p1.html
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Ragnar Danneskjöld

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I just want concrete Revolution info and more ZELDA PICS/VIDEOS!
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Shard

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This is the exact same thing for every E3. Nintendo always has the chance to "steal the show". But like a steelers QB under Cower in the playoffs, they will stumble and bumble.

Kuriboo

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I actually agree with Matt on this one. Shocked

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i totatlly agree with the article, here's hoping that nintendo will deliver Crap

Hero

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They did a damn good job last year. Keep it up Nintendo. I found it surprising though that Matt didn't mention the DS at all. I'll help him out:

The DS

1. Online plan

That's it. That's all they need. Get Reggie to walk up, really solemn like, holding a DS, and be like, Nintendo Network. Then they'd just cut to some Zelda and Rev videos for ?huh?, and everyone would be pissing themselves. What do you think? Dance

DayLahs

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as usual nintendo has a chance to kill it at e3 and we can only hope.

all I know is that this e3 is going to kick ass for every single gamer out there.

George

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its lame that nintendo only has 2 Booths at e3 Microsoft has 3 sony has 4

http://www.e3expo.com/exhibitors/exhibitor_list.asp
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testtest

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I think their booths are bigger. That might be why they have so few.

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Shard
This is the exact same thing for every E3. Nintendo always has the chance to "steal the show". But like a steelers QB under Cower in the playoffs, they will stumble and bumble.

Tongue Tongue Tongue

I really hope Nintendo doesn't go DS on our console-asses.... I think inginuity is almost a bad thing right now. If they would just make the console a nice sleek black, and have an option to change the colour of the LEDS, and just totally lose focus on story and pumped out games with awesome graphics.... maybe they'd be getting more respect.

But hey, as long as they can say "We're bankrupt, but we went bankrupt with style and creativity", maybe they are happy.
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djsilvertiger

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The more games they show the better. Remember when all was shown at Spaceworld? Something like that would be great.

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Robjomak

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Absolutely right to stress third parties... make the Revolution's mechanics compatible with cross-platform games and pay out to get some exclusives and there is no downside. Revolution CANT be incompatible with the very gameplay possible on the competition if Nintendo wants to stay in the game in any significant way. ::crosses fingers for backwards compatibility with GC controllers::

Online DS, innovative yet pragmatic and capable Revolution, uber-Zelda, surprsies from other franchises... this could go very well for Nintendo if they play their cards right.

Bazooka

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I agree with everything he said but this:

To downplay presentation in favor of raw gameplay would be admirable, but also fiscally suicidal. Nintendo tried going back to its videogame roots with a remake of Pac-Man, which garnered little interest from gamers. Meanwhile, its graphically simplistic multiplayer title Legend of Zelda: The Four Swords was the worst selling Zelda game in recent memory.

I think 'connectivity' killed that one, not graphics. Oh well..
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Think that breaking from the norm for Zelda games killed that one.

Bazooka

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Yeah, basically.
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Rtd_rufus

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Yea, thats all pretty much true.

I think nintendo's biggest problem isn't their products, it's that they keep silent about EVERYTHING up until the last minute. This just isn't acceptable to today's gamers, especially how MS and sony are just oozing with details to give people. This silent attitude used to work fine, because gaming was never as big as it is now, and their products always had some sort of extra innovation that the others didn't (like the n64's built in 4 player ports, the rumble pack, etc.).

People want to know whats comming, they need to know that when they buy a system its the best for them, so they don't get stuck wishing they had bought a diffrent one, and don't end up waiting for the wrong one, and also they want to see which system is superior to its competition in each area. This requires the release of public information, and alot of it, and it's something nintendo has always been very secretive about.

Because of their silent attitude, nintendo is going to need to release a ton of information just to even be considered even with the other consoles, since Sony and MS have been release information already and generating tons of hype. If nintendo stays silent yet again..i doubt they will be around much longer.

The big question: Can they do it? Right now, i can't even say for sure. They have in the past, but the gaming market has changed immensly since the release of the cube, and it's constantly going new places now. In all honesty, i think the current generation of consoles caught them off gaurd; They themselves said online console games were only a fad, and now x-box live is going strong and (hopefully) they are working around the clock to get the DS online capable soon.

To be honest, i myself lost intrest in them when the cube came out, and i had owned every nintendo system since the nes. The cube, while a good system, caused nintendo to get knocked down a notch by sony who claimed the top seller, and their next system will mean the diffrence between getting back up or losing out completly, because it HAS to be alot better than the competition to even stand a chance, they can't take the middle ground again like they did between the x-box and the ps2.
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Koji

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I'm pretty sure that there's people in Sony only waiting to see what the Revolution is about to start trying to copy some of it and adding it to the PS3. It's a good thing that Nintendo has not said a word yet; we'll all be surprised when the time comes, and, hopefully, Sony won't have the chance to copy Nintendo's innovations in the short term.

I'm sure we'll enjoy E3.

kinopio

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The Revo won't be out for two years, I'm sorry but May 2005 is way too early to have playable stuff, I don't know how gaming industry educated people like Matt can think otherwise. We're be lucky if we see the actual unit's design and learn the final name.
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Batist

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I believe we'll see footages of games and maybe a few playable demos. and maybe a release date. like, end of 2006 or something...
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kinopio
The Revo won't be out for two years, I'm sorry but May 2005 is way too early to have playable stuff, I don't know how gaming industry educated people like Matt can think otherwise. We're be lucky if we see the actual unit's design and learn the final name.

Err..so it's coming out in '07?

Rtd_rufus

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I don't think it's a matter of can it be ready, but more that it has to be ready for nintendo to get back the intrest the ps3 and x-box 2 are getting.

Hype is very important in the gaming industry, sometimes hype is a larger selling factor than quality; It's sad, but that's just how it is.
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danytoca

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Well, he basically said the maximum Nintendo could do. I bet they could do half of what he suggested and still steal the show.

With Reggie in charge, I don't fear too much. Reggie nows how to show the product, NOJ just needs to come up with it and allow him to show it.

Shard
This is the exact same thing for every E3. Nintendo always has the chance to "steal the show". But like a steelers QB under Cower in the playoffs, they will stumble and bumble.

I'd have to disagree with you, last year's E3 was great for Nintendo, even with the PSP.
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Daniel

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OMGz IGN said something nice about Nintendo.lol

I really hope that Nintendo go for the extra length of showing the Revolution, that would win them the show for sure and if there are plenty of new DS titles then the DS will continue to ride the wave that its on. I really hope that the other consoles flop, too much graphics and not enough Gameplay will most evidently be the down fall. No idea on the PSP, the DS may have some online stuff(yah! Mario Kart, Animal Crossing and Metroid).

Nintendo are on a turn and this E3 could really help them do that.
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kinopio

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Shard
Err..so it's coming out in '07?

Late 2006 at the earliest, which is nearly two years from now, more for Europe.
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I'll probably be importing from the US when i comes out, so no matter. I don't want my good old TV to go to waste Big Grin

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kinopio

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TV? Where have you been? It's the Revolution man, it comes with its own NTSC holoprojector!
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awesome

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(Mandatory 35€ 3-Dimensional HD cable not included)
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Rtd_rufus
I don't think it's a matter of can it be ready, but more that it has to be ready for nintendo to get back the intrest the ps3 and x-box 2 are getting.

Hype is very important in the gaming industry, sometimes hype is a larger selling factor than quality; It's sad, but that's just how it is.

That's why Nintendo hides it's products. All these people are clamoring for news that rumors fly around, creating hype. We already know about the "Cell" processor so the impact isn't as big as Nintendo revealing the revolution.

Rtd_rufus

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kinopio
TV? Where have you been? It's the Revolution man, it comes with its own NTSC holoprojector!

You mean it doesn't directly transmit delta waves directly into your brain?
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fhqwhgads

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i think we can expect some major revolution news for one main reason. MS and sony are most likely too far along in the development process to change thier junk and still ship it on time.

plus sony is prolly thinkin "we're the big boy now, THEY are gonna wanna copy US" and not really care too much about what nintendo shows (sure they will know that its a threat, b/c they know nintendo ain't no joke, but they will keep playin it cool to the public).

kinopio

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Rtd_rufus
You mean it doesn't directly transmit delta waves directly into your brain?

Nope, delta waves are so 2005, why settle for outdated technology?

I still think 2 years is too early, and I don't actually believe Nintendo when they say they won't be the last to release this time.
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Mario 128 and Zelda will be enough to make me happy. Anything about the Revolution would just be icing.

Kuriboo

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I believe that BigN will deliever again, I like all of their shows infact Smile

. But I believe that Microsoft will be the one that gets lots of attention. If Xbox2 is coming out this year you have to expect playable demos for it to be on the floor. Give Up

thinking about this makes me realize how it will be to early to get a new console. Disgust

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danytoca

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The confirmed VGA port will please me, not need for expensive displays and cables when I could use an existing "High Definition" CRT Wink

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Clonester

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That article got me REALLY hyped for E3. As if I wasn't hyped up enough!

Can't wait Dance

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djsilvertiger

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I think Nintendo IS worried about Sony and MS copying them. That is if it does bring the Revolutionary fun promised. All three current consoles have joysticks and rumble packs afterall.

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StarFoxEternity

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Keeping stuff hushed on the Revolution is a good tactic, but something more has to be leaked to get people thinking more than they are now.

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Red Yoshi

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I think we'll get lots of Xbox 2 and PS3 info and very little on Revolution. OH NOES, everyone's going to STEAL our ideas!!! I have a very bad feeling third party support on this system is going to be dire.

After E3 2005, we'll know if Nintendo's going down next generation. Here's to hoping for the best Tongue

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Red Yoshi
After E3 2005, we'll know if Nintendo's going down next generation. Here's to hoping for the best

Cheers.
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Let's rock baby YEA!!

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EGM blows anyway. I applied for a free subscription, but I haven't received the first copy yet. I don't think it's been quite eight weeks, however. I would never pay for 50% advertisements.

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Yea my sig is kindof old now for quote/fact of the week. I'm to lazy to edit it. I thought GamePro's latest magazine was a better read than EGM's and that's not good. GamePro had a person write them about lack of DS coverage so it seems EGM is not alone on this. GP still did cover DS games in their latest mag unlike EGM. Their special on art/game visuals in video games was intriguing but could have been a couple pages longer. I wish to see how GamePro's top ten franchise list turns out. Bomberman series is #10.

Anyhow this quote "Reginald Fils-Aime recently told us that Nintendo has a "few other tricks up its sleeves" for 2005." is what's exciting me right now. Nintendo is going to destroy the competition at E3 this year and someone's brain is going to explode.

Crusader

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Location: Avon Lake, Ohio

I agree with this article, and I think Matt is very correct when he says that Nintendo must reveal more about the Revolution than just specs and all that. Nintendo risks hapmering the Revolution from the start if it doesn't have some display of the system for everyone to see and experience. Otherwise, as far as next gen consoles go, MS and Sony will runaway with the show.

And about the DS, it would behoove Nintendo to have an online plan, but, at the very least, a strong amount of software taking true advantage of the handheld is necessary. Regardless of the whole issue of PSP vs DS, if the DS doesn't get more good games it will die a slow and painful death.

Hero

rave on

Posts: 3,765

Join Date: Dec 2004

cuz
I believe that BigN will deliever again, I like all of their shows infact .

Except 2003. Disgust That was awful.

Old School Gamer
EGM blows anyway. I applied for a free subscription, but I haven't received the first copy yet. I don't think it's been quite eight weeks, however. I would never pay for 50% advertisements.

Every magazine is 50% advertising. Some magazines are even up to 70% advertising.

StarFoxEternity
Keeping stuff hushed on the Revolution is a good tactic, but something more has to be leaked to get people thinking more than they are now.

Exactly. Like what they did with the DS, slowly releasing info to get the hype building. It worked too. I bought DS one day one. Smile

Vert1

never stops

Posts: 1,482

Join Date: Jul 2004

August 2001 of EGM there was only 40% ads fyi.

Cult Hero

Fwoosh

Posts: 478

Join Date: Jun 2004

Location: In the flat field

The Rev won't launch on june or november this year, so there's really no point to show everything right now, they should show just some videos to let people know about the graphical power of the machine.

Batist

God

Posts: 36,070

Join Date: Jan 2002

Location: Sainte Maxime

meloche19

Every magazine is 50% advertising. Some magazines are even up to 70% advertising.

there's some magazine with less then 10 page worth of advertising in french video game magazines. so suck it Tongue
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